Researchers
- MAKINO Hikaru
- Associate Professor
| Faculty | Department of Business and Marketing Strategy |
|---|---|
| Researchmap | https://researchmap.jp/7000029092 |
Education and Career
Education
- 2009/04 - 2013/03 , Ritsumeikan University, College of Economics,
- 2013/04 - 2015/03 , Ritsumeikan University, Graduate School of Business Administration,
- 2015/04 - 2019/03 , Ritsumeikan University, Graduate School of Business Administration,
Academic & Professional Experience
- Apr. 2025 - Today , Kindai University Faculty of Business Administration Department of Business and Marketing Strategy Associate Professor
- Apr. 2020 - Today , Ritsumeikan University Research Organization of Open Innovation and Collaboration 客員研究員
- Apr. 2024 - Mar. 2025 , Kanazawa Seiryo University Faculty of Economics Department of Business Administration Associate Professor
- Apr. 2021 - Mar. 2023 , Kanazawa Seiryo University Faculty of Economics Department of Business Administration Lecturer
- Sep. 2019 - Mar. 2022 , Hokuriku University Faculty of Economics and Management 非常勤講師
- Apr. 2019 - Mar. 2021 , Kanazawa Seiryo University Faculty of Economics Department of Business Administration Assistant professor
- Sep. 2018 - Mar. 2019 , Kyoto Bunkyo University Faculty of Social Relations 非常勤講師
Research Activities
Research Areas
- Humanities & social sciences , Business administration
Research Interests
Marketing/Design/Customer Experience/Diffusion of Innovation
Published Papers
-
The Antecedent Role of Bodily Responses Induced by Brand Experience: Testing a Serial Mediation Model in Loyalty Formation
Hikaru Makino; Miyoshi Haruhi; Sera Kenji
Shokei-gakuso: Journal of Business Studies 73 (1) , 201-217, 31, Jul. 2026 -
Development of a Scale for Measuring Consumers’ Bodily Responses: Focusing on the Theory of Direct Perception
Hikaru Makino; Haruhi Miyoshi; Kenji Sera
Journal of Design Science 5 (2) , 105-123, 24, Mar. 2026 , Refereed -
Influence of Advertising Characters Created by Generative AI on Consumers’ Evaluation of Advertisements
Hikaru Makino; Yuumi Ogura; Xiuyan Yan
Quarterly Journal of Marketing 45 (4) , 268-278, Sep. 2025 , Refereed
Conference Activities & Talks
- ブランド経験における身体的反応が及ぼす効果：アフォーダンス視点での直接知覚の実証分析 , 牧野 耀; 三好 春陽; 瀨良 兼司 , 日本マーケティング学会 第14回マーケティングカンファレンス2025 , 12, Oct. 2025
- The impact of chatbot character design on customer satisfaction , Yuumi Ogura; Xiuyan Yan; Hikaru Makino , 2025 Global Marketing Conference at Hong Kong , 26, Jul. 2025
- An exploratory investigation into the development of a bodily attitude scale: item collection and factor analysis , Hikaru Makino; Kenji Sera , 31st Recent Advances in Retailing and Consumer Science Conference , 9, Jul. 2025
Research Grants & Projects
- Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research, Modeling the Impact of Embodiment to Customer Outcomes on Brand and Behavioral Experiences , Kanazawa Seiryo University
- Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research, Identifying organizational antecedents for design thinking and exploring a effect of inclusion as a design strategy , Ritsumeikan University
- Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B), Identifying organizational antecedents for design thinking and exploring a effect of inclusion as a design strategy , Ritsumeikan University